Assignment 9A

There are many businesses that provide the smart house service or that provide specifically the implementation of putting in solar panels or that might sell all of these things separately but there is no one that has focused on a holistically green smart house. For you to actually make an effective difference you have to look at the consumption as a whole you have to see how the whole house intertwines to make it effective. I believe that the luxurious concept of our allowing people to go green through our service is one that has not been explored by other companies before. Other companies meet the needs of wanting a lower utilities bill or in being more conscious about the environment but they’ve never added the service of creating luxury for their clients. The people I am targeting are not your average consumers but more towards those who are high income earners and are very wealthy because those are the people who leave the biggest carbon footprint. The outsider’s change their ways because they feel extremely strongly about the issue of global warming at hand or because they need to lower their electricity bill, they do not do so because they want a more luxurious home. We are competing with those who transform homes into smart houses not those who put up solar panels on roofs.

Inside the Boundary	Outside the Boundary
Who is in? Those who are high income earners who wish to have a more luxurious lifestyle but who also care about the environment enough to see the positives; possibly people looking for good publicity or are rich and see the gain in being green in a smart way.	Those who are not? Those who don’t have the ability to pay for the transformation of their home into a smart home. Those who do not do it to optimize comfort but to lower the ability to pay bills, those looking for green devices but not a transformation.
The need is to optimize living in a healthy and environmentally friendly lifestyle. To promote luxury, this is indeed a luxury good.	The need is not something that must be done or else the family suffers, it is not something that is being done solely because it is better for the environment. Being better for the environment is a plus.
The need exists because we live in a materialistic and capitalistic society where those who have crave more, but we should also be conscious and consume things that make us and the world better ergo Green Smart Systems provides both luxury living and green living all in one.	Alternative explanations reside in the fact that it could exist because the family wishes for the household to become more efficient.