Assignment 12A

The segment I will be targeting is that of high-middle, to high class consumers possibly even celebrities or public figures who can also turn their efforts at being green into good publicity and that also have the type of money to put towards making their house a green smart house. Another segment we can target are developers and construction companies and negotiate implementing the system already in the house or building they wish to develop and sell. This would be good for them in the sense that there are a lot of tax related cuts and grants being awarded to developers and construction companies who are implementing more sustainable and greener practices into their way of constructing. It can be argued that creating a “greener house” is greensmart’s whole mantra.

The terms that they would search in google are things like: sustainable living, smart homes, home solutions, home technology, luxurious living, etc. The sources of information they might look for are a website, examples of other greensmart homes, etc.

I interviewed a wealthy segment of potential customers and what I found out is that they would love to have bits and pieces of the services we offer and the technology we integrate into their homes but they might find the whole service of remodeling their whole house a bit excessive. Although the people I interviewed were not looking to upgrade their home they made it clear that they would be interested in implementing certain things that wouldn’t disrupt their everyday life for too long like a whole remodeling would. I also spoked to developers and they told me that this would probably increase the price of the house and so they would have to evaluate how it would effect profit and revenue with the grants and taxes I spoke about earlier. They also suggested that if they had to look for someone to remodel their house the way I wish to then they would most likely go by word of mouth, asking around for someone who has done the same, or they would use the internet and observe their options.

In terms of information search this segment is a bit difficult because the wealthy usually stick around with what the wealthy refer other wealthy people. More than a website, starting with someone wealthy whom I possibly have made a good case to would really up my business concept’s game.